In previous years Deutsch helped established Walmart+ as “the ultimate savings membership.” But people were still getting it confused with regular Walmart. Truth is, Walmart+ is regular Walmart… plus even more ways to save time & money. Which lead us to the tagline Walmart+, it's Walmart Plus.
Walmart+. It’s Walmart, Plus a full-funnel, fully-integrated, fully multicultural campaign. Our team helped create a new visual identity for Walmart+ in addition to creating 32 spots across TVC and socials, 100 upper-funnel assets, and 770 lower-funnel assets.
Sr. Art Director: Bolora Munkhbold / Sr. Writer: Emily Alek
ACDs: Jessica Sullivan, Caroline Johnson, Piti Contreras, Pato Luna
CDs: Emily Blaine, Alberto Calva / Directors: The Malloys
Production Co: SuperPrime / Post Production: MakeMake
