We created the first-ever Nike TikTok Makers Team for JD Sports & Finish Line in fall of 2021. The #NeedItNow Makers program was created to serve and inspire women by broadening our definition of sport. Our lineup featured a community of BIPOC makers - most from nontraditional sport backgrounds - to show us what sport and style help them achieve, all while featuring seasonal looks from JD x Nike's Need It Now collection. Produced at Conscious Minds Studio.
Art Director: Bolora Munkhbold
Writer: Martha Kirby / ACD: Liz Khan