Banfield saw an opportunity to build their emotional connection with consumers by showing that they understand the incredible, unbreakable bond between the owner (aka the ‘pet parent’) and pet. 
From development through post, we created a campaign leaning into the relationships ‘pet parents’ have with their pets, which lead to a spike in both brand awareness and loyalty.
Spots can be found here.

Art Director: Bolora Munkhbold / Writer: Aaron Keene
CD: Chris Kitahara / Director: Johnathan Green

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